This is Hardcard’s unique and insightful racing business blog.  Each week Hardcard executives will post their thoughts and ideas about racing business.  We’ll comment on current trends, strategies and examples of how business is being done.  We’ll also provide our thoughts and ideas on how racing, and the revenue its constituents realize from it, can grow.
Motorsport is a multi-hundred-billion-dollar industry worldwide.  Globally, two and four-wheel motorsports dominate sport television ratings.  Combine NFL, MLB, NBA and NHL television ratings, and they don’t come close to the global cumulative ratings of Formula 1, MotoGP and NASCAR. 
Fans of motorsport have stronger ties and are far more loyal to their sport than that of stick-and-ball sport fans.  Fans of motorsport live the lifestyle of the sport.  They buy motorcycles or cars that represent the allegiances to teams, drivers or riders.  When was the last time you saw a football fan make a $40,000 purchase to show he was a fan of a particular team? 
Motorsports fans’ dress is also influenced by the motorsports they follow.  Whether it is an F-1 fan’s Hugo Boss suit and Tag Heuer watch or a motocross fans Fox t-shirt, Thor shorts and Alpinestars footwear, Motorsports fans dress in the styles of their sport daily—not just wearing a cheap sports team jersey to the bars while drinking with the guys.
Motorsport drives consumer allegiances and spending like no other sport.  Hardcard knows this and how to reach these fans.  We’ll help channel that spending to make your brand more profitable.
Watch this blog for thoughts and insight on racing and how you can be more successful in this huge arena.